Materials and sustainability

T-shirts:

  • 100% certified organic cotton
  • using natural materials grown organically is better for the environment and people who work in it (no toxic pesticides and fertilizers)
  • cotton sourced from North India, where monsoon help to provide the water needed (cotton is a thirsty crop)

Inks:

  • water-based
  • GOTS (Global Organic Textile Standard) certified
  • conform to Soil Association organic criteria
  • OEKO-TEX™ STANDARD 100 certified, which means they are tested for the use of harmful substances

Plastic-free packaging:

We use a rip and splash-proof mailer made out of paper. Big orders will arrive in cardboard boxes with paper-based tape.  

Circular supply chain:

Products designed from the start to be sent back and made into new ones once they're worn out, keeping materials out of landfill. Every product has a QR code in the label, simply scan it to get a Freepost code (UK only) to send the item back are receive store credit in return. 

Renewable energy:

Circular supply chain powered by renewable energy throughout.